Generative AI is rapidly transforming storytelling, branding, and media production, but scaling these AI-powered workflows requires more than just experimentation. In this session, Erich Archer will break down how businesses and creatives are fine-tuning AI models, deploying LLM-powered workflows, and using advanced prompt engineering to create brand-consistent, scalable content.

This talk will focus on:
- Fine-tuning generative AI models (LoRA and custom model adaptation)
- Deploying multi-step LLM workflows for creative ideation, writing, and visual storytelling
- Advanced prompt engineering to control style, consistency, and storytelling structure
- Using AI-generated visuals and motion tools to enhance branded content
- Practical business use cases for AI-driven media, from episodic storytelling to corporate branding

Attendees will gain actionable insights on integrating generative AI into real-world workflows while ensuring creative control, brand alignment, and efficient production cycles.

Key Takeaways
- How to fine-tune AI models for storytelling and branding
- Best practices for deploying LLM-powered workflows in content production
- Advanced prompting strategies for controlling generative AI outputs
- Case studies on AI-driven video, image generation, and branded content

Target Audience
- AI engineers & researchers deploying generative AI in production
- Developers integrating LLMs into creative applications
- Marketing leaders exploring AI-powered storytelling
- Business professionals looking to scale content creation with AI