Are you struggling to effectively measure and communicate the impact of quality on your organization's business outcomes?

In this talk, we'll be discussing the challenges of effectively measuring and communicating the impact of quality on business outcomes, and how to bridge the gap between bug counting and understanding the broader value that quality brings to an organization.

As someone who has faced this challenge in multiple experiences as head of engineering, I'll be sharing practical advice and best practices to help you navigate the complexities of quality metrics and reporting.

We'll explore how to extend and communicate the importance of quality impacts on customer retention, as well as delve into the widely-used DORA metrics and how to align them with organizational objectives such as OKRs and KPIs.

We'll also discuss strategies for choosing metrics targets while scaling an organization, and we'll explore how to target reliable metrics through absolute versus relative metrics.