In a world overflowing with data, it’s easy to feel overwhelmed and even a bit scared. We often rush our decisions, fearing that we’ll fall behind our competitors or miss our personal goals. We take a lot for granted and often forget to take a step back and ask ourselves: “Do we actually trust this?”

In the age of AI, where everything seems to be tracked, stored, and reported, all this information can feel like a mountain ready to crumble. But what if you could turn this avalanche of information into data stories and visualizations that not only grab attention but also build trust and drive action?

After working for a decade in the field, I have seen how misinterpreting data can lead to disastrous decisions. In today’s world, making sure your message is clear and compelling is crucial.

Join this session to discover the power of the A.R.T. model, created by Henny Speelman. The ART model stands for Attention, Recognition, and Takeaway. It describes the three phases our brain goes through when we look at a data visualization and helps data professionals communicate their data effectively via data visualizations and data storytelling.

With the A.R.T. model, we'll focus on the following questions:
- A - How do we facilitate understanding by grabbing attention?
- R - How do we facilitate building trusted decision from our data?
- T - What enables us to make a decision?

We'll explore how this model fits inside the world of data visualization and data storytelling.

We'll explore common pitfalls in data and how to avoid them, ensuring your audience not only understands your data but also trusts it.

We’ll investigate the psychology of perception, including the dual processing theory, to uncover how your brain(s) process information and how you can use this knowledge to your advantage.

We’ll discuss the importance of knowing your audience and how to get inside their mind to facilitate data understanding, with the help of data storytelling.

This session will make sure to transform you into a trusted data communicator, enabling how you can read and communicate the real value of data. Ready to transform the way you look at the world through A.R.T.?