Your product manager enters the room and says, "I just told leadership my new idea, and they loved it!". Once you hear it, you get a little scared and say, "Well, this would be a huge architectural change." You both sit in the room depleted, wondering what to do. But Hazza, here comes the product-thinking techie: "I have an idea that will take 20% of the work for 80% of the impact". This is creative engineering! In this talk, I will share basic terminology, best practices for techies, and tips that worked for me while working with product managers so we can all be creative together.