Strong metrics start with strong thinking.
This session introduces a practical, hypothesis-driven
approach to shaping KPIs that are meaningful, decision-ready, and tied to real outcomes.

For PMs, it sharpens your questions and helps align teams around what success looks like
For Analysts, it’s a way to push past vanity metrics and drive greater impact with your work
For Data engineers, it brings clarity to what’s worth building

We’ll go from vague goals to clear, testable metrics - with real examples, sharp debates, and plenty of “we could totally do that” moments.

Can also be provided as a hands-on workshop