AI search has fundamentally changed how buyers discover, evaluate, and trust Microsoft partners. The path to visibility is no longer about ranking higher on Google. It is about becoming the option that AI assistants recommend. The most effective way to earn that recommendation is focus on specific business problems and have a focused vertical go to market strategy.

In this joint session, you will learn how to build industry authority that both AI engines and human buyers recognize and trust, even without a large marketing budget.

- Inge Boubez from Neural Impact will show how to apply neuroscience, persona-based messaging, and Generative Engine Optimization (GEO) strategies to help partners become top-of-mind within their chosen industry.

- Stephanie Clark from Elliott Clark Consulting will provide the presales and implementation perspective, sharing how a deep vertical approach increases win rates, lowers implementation risk and costs, and increases long-term revenue and customer lifetime value. She will walk through a sample case study and show how to qualify and win new opportunities through industry domain expertise, including how to use industry-specific sales assets and proof points to build credibility faster and reduce sales friction.

Target Audience:

Marketing
Business leaders
Sales professionals
ERP consultants
ISVs focusing on industry-based solutions