To grow revenue in a SaaS world, you need a higher volume of customer adds and to retain your existing one. Many Dynamics partners still rely heavily on referrals and struggle to build a consistent pipeline of qualified leads to scale up their businesses. In a strained economy, your pipeline might even stall. In this session you will understand the importance of digital marketing in building a healthy sales pipeline and how technology resellers are leveraging marketing systems to nurture leads, strategies to generate demand, engagement and conversion tips and best practices to bridge the gap between marketing and sales.