Session

Silence or Action? Why Content Fails and How to Make It Convert by Leveraging AI and Neuroscience

You are doing everything right. You are publishing blogs, posting on LinkedIn, launching email campaigns, and building landing pages. But your prospects are not taking action. The problem is not volume. It is resonance. If your content does not connect emotionally, it will not convert.

In this session, you will uncover how to break through that silence by combining AI tools like Copilot with neuroscience principles that align with how the brain responds to trust, urgency, and curiosity.

You will learn how to:

• Test creative variations to see what emotionally resonates before publishing
• Tailor messaging to different personas and stages of the journey
• Apply emotional triggers like curiosity, simplicity, and social proof to improve response
• Scale high-performing content using AI without adding complexity to your process

Inge Boubez

Neural Impact, Chief Marketing & Growth Strategist

Vancouver, Canada

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