Customers say what they think, but do what they feel
Many organizations spend a lot of time and money on market research and special programs to find out which customers are the best fit for the company and what drives them. Subconscious preferences are responsible whether or not someone will become a customer, what makes him happy or the opposite: which customers are indifferent. In other words:

What motivates your customers?
In this speech, Jan van der Spoel takes you inside the brain of your customer and shows with energy how motivation works. There is positive motivation that makes you enthusiastic, but there is also negative motivation, that shows what customers don’t want. Understanding customer motivations is crucial for innovation, customer experience and much more. In this presentation, Jan inspires every kind of audience or event using the Motivation Canvas. Even your personal relationships can benefit from it