Dashboards are designed to support decision-making, yet many still create confusion instead of clarity. Users question whether they can trust the data, struggle to interpret what they are seeing, or are unintentionally excluded by inaccessible and overly complex designs. When this happens, even technically correct reports can fail to drive meaningful action.

This session explores how a 2,000-year-old framework from Aristotle can help solve these modern data communication challenges through the principles of Ethos (credibility), Logos (logic), and Pathos (emotion).

Using real examples, attendees will learn how ethical and transparent design choices strengthen trust in reporting (Ethos), how cognitive and perceptual design principles improve clarity and understanding (Logos), and how accessibility and empathy-driven design create more inclusive experiences that work for a wider audience (Pathos).