In a fast-moving industry where leadership is often mistaken for seniority, certifications, or job titles, it’s easy to overlook the deeper drivers that shape authentic influence. True leadership begins with clarity of purpose, understanding not just what you do, but why you do it.

In this 20-minute session, I’ll share how the Japanese concept of Ikigai, “life's worth”, transformed not only my career direction, but the way I lead, show up, and contribute to the data community. From navigating a career crisis to becoming an international speaker, STEM Ambassador, and advocate for accessible data design, I’ll walk through the pivotal moments that helped me build a purpose-driven personal brand rooted in service, visibility, and integrity.

We’ll explore how Ikigai can help you clarify your leadership identity, elevate your voice in the community, and build a personal brand that opens doors, not because you chase recognition, but because you stand for something bigger than a job description.