Session
Rethinking Power BI Design Through Persuasion, Perception and Practice
Designing clear, trustworthy, and inclusive Power BI dashboards is a challenge for many users. Even experienced report builders can struggle to present information in a way that supports good decisions, avoids bias, and works effectively for all audiences.
That’s why two philosophy enthusiasts, who also happen to be Power BI experts, have teamed up to deliver a full day workshop that transforms ethics, accessibility, and human centred thinking into a practical, repeatable framework for designing better Power BI dashboards.
This workshop introduces a human centred, ethics aware design approach inspired by Aristotle’s principles of persuasion: Ethos (credibility), Logos (logic), and Pathos (emotion). These classical concepts are combined with modern cognitive science and accessibility practice to form a clear solution.
The framework blends ethical data design (to strengthen credibility), perceptual design (to improve understanding), and empathy driven accessibility (to ensure dashboards work for everyone).
During the session, attendees will learn how to apply these principles through interactive, hands on exercises. They will prototype wireframes in Figma with AI assistance and translate those designs into Power BI. By the end of the workshop, participants will have a repeatable method for creating dashboards that are clearer, more ethical, and more effective in real world use.
This is not a typical technical Power BI workshop. It’s a design first, ethics aware approach to data design, that equips attendees to build dashboards that are persuasive without being manipulative, inclusive rather than exclusive, and reliable enough to support confident decision making.
Juliana Smith
Controls Analytics & Data Design Specialist
Manchester, United Kingdom
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