Join Megan V. Walker in this engaging session to discover how combining UTM tracking, Google Tag Manager, Google Analytics, and Microsoft Clarity can unlock powerful insights into your campaigns in Customer Insights - Journeys. Learn how Google Tag Manager is the preferred method for combining all of your tracking and scripts, and dive into Google Analytics to understand your customers’ journeys (no pun intended).

Get ready to be part of a live, interactive demo where tracking happens in real-time! Watch data flow from clicks to insights as Megan guides you through each step, and explores Microsoft Clarity to gain visual insights into customer behaviour, showing exactly how people interact with your content. By the end of this session, you’ll be ready to use your data for actionable strategies and see first-hand how these free tools can work seamlessly with the Dynamics marketing app!