Session
Craft Over Clout: Reclaiming Quality in an Algorithmic Era
In a world where algorithms reward clicks over craft, podcasters face a crucial choice: chase clout, or build shows that last. This talk challenges creators to flip the script—prioritizing storytelling, structure, and audience respect over short-term trends. Drawing on 30+ years in broadcasting and podcasting, Michael shows why craft isn’t just a luxury—it’s the difference between being background noise and being binge-worthy.
Target audience: Podcasters, broadcasters, media creators.
Format: 30–60 minute keynote or breakout session.
First delivered: 2024 (adaptable for conferences, webinars, or workshops).
Michael Bower
Broadcasting veteran & podcast innovator helping creators turn craft into impact
West Bloomfield Township, Michigan, United States
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