Let’s be real—most employer brand talk is a mix of buzzwords, B-roll, and beige. It’s surface-level fluff that doesn’t build trust, doesn’t attract talent, and definitely doesn’t influence buyers.

But there’s a better way—and it starts with you.

In this session, Mike Peditto will show you how building your personal brand—on LinkedIn, on calls, even in Slack—can be the single most powerful way to elevate your own brand and career.