Let's be honest, the marketing formula was broken before AI showed up. The only way out is genuine thought leadership — and the guts to have an opinion.

When every company has access to the same tools, the same models, and the same prompts, the advantage shifts. From automation to judgment. From volume to originality. From content to conviction.

This panel is an unfiltered conversation about what it really takes to stand out when average got faster but didn't get better — and what the ones getting it right are doing differently.