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Activate the full potential of your data with AI in BigQuery. Take an in-depth look at how BigQuery's core integration with generative AI models like Gemini, coupled with its petabyte-scale analytics capabilities, enables new possibilities for gaining insights from your data. Learn how to derive insights from your untapped and unstructured data such as images, documents, and audio files, and explore BigQuery vector search and multi-modal embeddings, all powered by Google's industry-leading AI capabilities in BigQuery using simple Cloud SQL queries. Demo on how to analyze data with Gemini assistance.