In today's always-on world, you're expected to be more accessible and more responsive than ever before, while also delivering big results. When the demands increase, the instinct is to work harder. But more effort without more focus doesn't produce better results. Over time, that effort actually diminishes your effectiveness and wears you out in the process.

In this practical session, Mya Tyler draws on the science of attention and focus to explain why working harder stops working, and how attention, focus, and intention produce better results instead. Attendees will leave with a clear understanding of why more effort isn't the answer, and tools to bring more focus and sustainability to how they work.

Key Takeaways:
* Why sustainable work outperforms busy work, and how to tell the difference
* Tools for prioritizing the work that matters
* The real cost of constant interruption and context switching
* Practical strategies to protect attention and energy