As more and more organizations move their applications and infrastructure to the cloud, cost optimization has become a critical concern. In this talk, we'll explore strategies and tools for optimizing costs in the cloud, with a focus on Microsoft's Azure cloud platform. We'll discuss best practices for managing resources, monitoring costs, and identifying cost savings opportunities. We'll also dive into specific Azure tools and services that can help you maximize your cost efficiency, such as Azure Advisor, Azure Cost Management, and Azure Reserved Virtual Machines. By the end of this session, you'll have a solid understanding of how to optimize your cloud spending and reduce unnecessary costs.