Cognitive Science Techniques for Presentations to Increase Stakeholder Success

Have you ever sat through a boring presentation, and mentally "checked out" before the end? It's likely the presenter was unaware of the latest research in cognitive studies and how to engage stakeholders visually. Given that workshops and presentations are very key to our IT work in requirements, process development, and other deliverables, it is critical that IT workers are able to incorporate cognitive theory strategies into the planning, design, and delivery of presentations for effective stakeholder engagement. Building this capability as a visual presenter is guaranteed to lead to increased stakeholder engagement and effectiveness in elicitation and collaboration, which ultimately leads to project success.

Pamela Paterson

International Best-Selling Author and Senior IT Business Analyst Consultant

Ottawa, Canada

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