Session
Branding Beyond the Logo: How Story Creates Connection
Logos fade, taglines shift, and campaigns come and go — but the story people tell about your brand endures. Too often, organizations focus on external branding efforts while neglecting the deeper story that truly defines them. In this talk, Rebecca Bragdon reframes branding as a living narrative — shaped not just by visuals or marketing, but by authenticity, values, and the experiences you create every day.
Through engaging storytelling and actionable strategies, Rebecca explores how to uncover and shape the story that makes your brand resonate. She shows how authentic narratives not only attract attention, but also build trust, deepen loyalty, and inspire advocacy. This talk equips audiences to connect brand strategy with human connection, ensuring their branding efforts move beyond recognition into meaningful relationships.
By the end of this session, participants will walk away with practical tools to define, share, and sustain a brand story that goes deeper than design — one that creates lasting impact.
Learning Objectives:
Understand branding as more than design — as the story people tell about their experience with you.
Learn practical storytelling techniques to craft brand narratives that connect on an emotional level.
Explore how to align actions, values, and story to build a brand people trust and champion.

Rebecca Bragdon
Where authenticity meets innovation — building brands and communities that last.
Toronto, Canada
Links
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