Session
Culture by Design: Building and Sustaining What Truly Matters
Every organization has a culture — whether they’ve built it intentionally or not. But too often, culture is treated as a buzzword, a marketing line, or an afterthought. In this talk, Rebecca Bragdon challenges leaders to see culture for what it really is: the lived experiences, daily behaviors, and shared values that define how people feel and act inside an organization.
Through real-world insights and powerful storytelling, Rebecca explores what makes culture thrive — and what causes it to fail. She gives audiences tools to shape culture intentionally, drawing on authenticity, leadership, and consistent actions rather than surface-level perks. Most importantly, she helps leaders understand how to sustain culture over time, ensuring it evolves alongside growth rather than being eroded by it.
This talk leaves participants with a clear roadmap: define what culture means to you, align it with your actions, and build practices that keep it alive long after the slogans fade.
Learning Objectives:
Understand culture as more than perks or values statements — and identify the real drivers behind it.
Learn practical strategies for intentionally shaping culture through daily actions, leadership, and storytelling.
Explore methods for sustaining a healthy culture long-term, even through growth and change.

Rebecca Bragdon
Where authenticity meets innovation — building brands and communities that last.
Toronto, Canada
Links
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