Database services like Redshift and Snowflake are convenient, but they sure do cost a lot! Maybe you could get a better deal if you knew more? In this talk we’ll reveal secrets of vendor pricing for database services. Using examples from analytic databases, we show how pricing works, which pricing models are best for which applications, and what questions you should be asking to get the best deal. We’ll even cover different flavors of running things yourself. You don’t have to spend a ton of money to build great services for users. This talk shows you how.