In this session, we explore how to architect and scale customer engagement strategies using Microsoft Fabric as the backbone of a unified data and analytics platform. By combining Microsoft Fabric, Power BI, and Dynamics 365, we’ll demonstrate how to break silos between data, CRM, and marketing systems to generate real-time insights and measurable actions. This session focuses on building a secure, governed data environment leveraging OneLake, data domains, pipelines, notebooks, and Direct Lake mode. We will also cover identity governance (via Entra ID), role-based access control, and Zero Trust security principles to ensure compliance and safe collaboration across business units. Based on a real-world use case, this talk provides both architectural depth and hands-on demonstrations.

Target audience: Data architects, functional consultants, CRM leads, Power Platform professionals, and security-minded IT pros.
First public delivery: Yes.
Preferred session duration: 60 minutes (optionally adjustable to 45 minutes).
Technical requirements: HDMI projection, internet access (optional), audio output for demo narration.
Speaker location: Based in Europe (France).
Real customer context: Built with real-world data architecture and governance challenges.