In today’s competitive environment, delivering a personalized customer experience has become a strategic necessity. This session explores how Dynamics 365 Customer Insights (Data) and Microsoft Fabric can help organizations become both customer-centric and data-driven. Through a real-world use case, we will demonstrate how to unify customer data from multiple sources using Fabric connectors, leverage artificial intelligence for advanced segmentation and insights, enrich profiles with external data, automate large-scale personalization across channels, and measure the impact of customer- and data-driven strategies to optimize performance. Attendees will see how these technologies can boost customer satisfaction, increase revenue, and enhance operational efficiency.

Level: Beginner, intermediate, advanced
Target audience: Bank executives and marketing/sales managers.
Ideal duration: 45 minutes (adaptable).
First public presentation: ArchiFridays.
Format: Presentation, workshop, demonstration
Language: French, English
Media: Slides, live demonstration, case studies.