Do you wonder why some people just “get it” when you show them data or talk to them about data? And why others have dazed looks on their faces? The answer probably lies in the four thinking styles that both join and separate us. Attend this session to learn more about how our brains work and why understanding more about thinking styles that are different from yours may just make you a better data storyteller. You’ll also hear about the “toward” and “away” responses that guide nearly everything we do, and you’ll understand why simple actions and words can trigger the same fight or flight responses as physical stimuli. Think of this session as introductory neuroscience for data geeks!