In today’s world, reaching your audience goes beyond just email. Imagine a system that seamlessly sends notifications via SMS, WhatsApp, and more. In this talk, I’ll take you through our journey of building a powerful, scalable notifications system using AWS’s serverless architecture.

At first glance, it might seem as straightforward as hooking up Mailchimp or SES. But as your audience grows, so do the challenges. I’ll share the key architectural and design decisions we made to handle scale, manage costs, and tackle throttling issues using various Serverless services on AWS

Designed for an audience with a foundational understanding of AWS and Serverless concepts, the talk ensures clarity on basics if needed. We'll explore key AWS services such as Lambda, SQS, EventBridge, and Step Functions, delving into the nuanced details crucial for building a notification system capable of handling massive scales