Are you struggling to move forward with your product development process because you're unsure if you have enough insight or have explored all the customer needs? Are you stuck in the 'Product Confidence Trap'? If you answered yes to either of these questions, then this session is for you.

Design Thinking and Product Discovery practices help us to learn more about business strategy, customer opportunities, potential solutions, and how to deliver customer value. This is a non-linear flow that helps us to increase confidence in our chosen direction of travel.

The ‘Product Confidence Trap’ is a mental loop in which we can get stuck while we are looking to confirm that we have increased confidence enough to move forwards. This occurs often when we are unsure that we have enough insight. It can be hard to assess if and when we can move on based on the level of risk we are willing to take. This interactive session will help you understand and break out of the trap to successfully continue with your product delivery roadmap.

Through the session, we will take you through the different phases of Product Discovery, including strategy, opportunity, solution, and delivery. We'll discuss how you can increase your confidence during these phases and make weighted decisions to move forward. We'll provide you with a framework that you can use to assess your product context, grow confidence in the insight you have developed, and decide on your next best option to deliver customer value.

> Strategy - How might we assess we have shaped the vision enough?
> Opportunity - How might we decide we have explored the customer's needs correctly?
> Solution - How might we know we have designed the appropriate solutions?
> Delivery - How might we be confident we have decided on the correct way to deliver?

But that's not all. This session is not just about sitting and listening to a speaker; it's interactive. We'll be using Google Slides and Slido to engage with the audience and create a collaborative experience. Our Slido polls will allow us to gather real-time feedback and opinions from the audience, and provide the opportunity to learn from each others' experiences and insights.

We'll also be using practical real-life examples of how to break out of the 'Product Confidence Trap.' You'll get to hear about organisations that faced these issues and how they could have avoided it or broken out of it.

By the end of this session, you'll have new tools that will enable you to break out of the 'Product Confidence Trap' and confidently move forward with your product development process. You'll leave with a better understanding of how to assess your product context, grow confidence in the insight you have developed, and decide on your next best option to deliver customer value.