It’s the main event: Marketing storms in from one corner, Operations enters from the other. The tension’s high, the gloves are off... But what if these two heavyweights tapped out of the fight and instead became the ultimate tag team?

This inter-departmental powerhouse can create seamless customer journeys. For instance: Marketing tracks customer interactions and preferences, and tags in Operations who uses that information to personalize the delivery process by offering faster SLA options for high-value customers, or providing tailored post-purchase support.

Organizational alignment can also help identify significant opportunities for your other products and enhancements – Imagine a world where Marketing analyzes the current customer list, sales and support history to identify products or services not being used currently OR legacy products that could be upgraded or migrated… then Operations flies in from the top rope to ensure that these products/services are relevant, and assists with developing targeted content that is relevant to each customer's situation.

In this session, we’ll be exploring how Marketing and Ops aligning goals, tightening communication, and fostering a culture of collaboration rather than competition can transform friction into forward momentum. You’ll learn how to break down barriers, rewrite the rules, and ultimately deliver results that pack a punch—without knocking anyone out of the ring.