There exists an unnecessary chasm between product communities and agile communities and a persistent misunderstanding that Agile is exclusively for the use of delivery, dismissing its benefit to product discovery. Our goal is to dispel this myth and encourage Developers/Creators to engage in Product Management principles and practices.

Key Points:
1. Alignment with Business Goals: Developers can better align their work with the organization's strategy, ensuring features satisfy customer needs.
2. Collaborative Decision-Making: Involvement fosters a collective ownership culture, breaking down silos between departments and improving experimentation and decision making.
3. Customer-Centricity: Awareness of customer feedback and market dynamics leads to more user-friendly and valuable products.

This talk will highlight the benefits of integrating development teams into the product operating model and offer practical strategies for change.