This talk explores how stylised and handpainted texturing can be used to create a strong visual identity in games. Using production examples and workflows, the session covers:
>building consistent visual styles through references and art direction
> creating efficient texturing workflows in Substance Painter and Designer
> using custom generators instead of overly flexible smart materials

The talk also examines the role of AI in modern art pipelines, arguing that tools alone do not produce strong visuals — consistency, context, and intentional artistic decisions do.
Focused on practical workflows and real-world production constraints, this session is aimed at artists and developers who want to create more distinctive and cohesive stylised worlds.