Timing is everything, and Data drives decisions. In this session we will discuss how to establish a richer understanding of your customers, by virtue of data coming together from multiple disparate systems and unified. Then using this data set to empower the creation of customer journeys that can be triggered in real time as information across the enterprise is made available to systems of ACTION.

We will discuss how the data is unified in a no code SAAS application to democratize data management for systems of advanced analytics and enriched with AI models then simultaneously made available to systems of activation without the need for expensive integrations.

Then we will demonstrate how that data is accessed in systems of action to automatically trigger engagement as data changes.