Converting Product Outcomes to Business Impact through Design Experimentation is a talk that showcases design led strategies that utilizes meaningful value loops to drive business outcomes.

It teaches how designers can drive business outcomes for organisations and projects they are involved in by putting the product/idea they are working on at the centre of the customer experience and the outcome inturn results to business impacts

As an organisation, you will learn how to leverage the power of design to drive meaningful business impact and as designers you will learn how to approach design through the dual lens of customer experience and business impact