We use business analysis to understand the organization’s problems and needs and enable changes required to solve the problems. Easier said than done? This session will outline the twelve principles of the BA Mindset required to define, facilitate and implement successful change.
These principles, first outlined in Yulia Kosarenko’s book “Business Analyst: a Profession and a Mindset”, tackle key challenges organizations face when planning and executing change. From solving the right business problem and addressing the gaps to taking responsibility for a shared understanding of requirements – the focus is on what makes a change successful.
Whether you are a business analyst, project manager, sponsor of change, or member of the technical team, this session will reinforce how to use the BA Mindset to become part of the solution.

Target audience:
- Business analysts, project managers, and product owners
- Software development teams
- Business stakeholders and executives

Sample videos:
https://youtu.be/ufoR4JGbKz0
https://youtu.be/R0NUZkUutHM