Have you ever wondered why you are listening 20 minutes to distorted elevator jazz just to ask a question to your insurance company? Me neither! That is just the way things are. But challenge the obvious, and innovation takes place. At Troms Fylkeskommune, we realized that waiting hours in line for a ferry is a huge waste of time. Therefore, we are reimagining the ferry journey at the crossroads of tech, design, and mobility.

Tourism in Northern Norway has exploded over the last decade, with all the challenges that come with it. The first come, first served principle for ferry queues does not scale to this magnitude, with wait times spanning across multiple days. This was our starting point.

Through an interdisciplinary design thinking process involving locals, tourist, crew, and domain experts, we aim to eliminate ferry queues in the county.

In this session, we pull back the curtain on our innovation process and show you the tech driving it. We will walk you through real-world results from our peak-season pilot, and you get to walk away with a kickass strategy for bringing bold ideas to life.