AI for Marketing Powered

• Practical Application of ChatGPT: Acquire knowledge about ChatGPT's functionalities, discerning its uniqueness from
conventional chatbots and identifying its diverse applications in marketing and customer engagement.
• Utilizing ChatGPT for Content Creation: Learn to leverage ChatGPT effectively for generating diverse marketing content
formats, exploring real-world examples and identifying optimization opportunities in marketing tasks.

• Creating AI-Powered Marketing Plans: Develop proficiency in formulating marketing strategies augmented by AI-
driven insights, crafting plans and presentations enriched with AI tools for competitive analysis and market research.

Module outline:
Introduction to AI in Marketing
• Brief overview of AI's impact on the marketing landscape.
• Key AI concepts and terminologies relevant to marketing.
Practical Applications of ChatGPT in Marketing
• Overview of ChatGPT and its capabilities.
• Differentiating ChatGPT from traditional AI chatbots.
• Use cases of ChatGPT in marketing and customer engagement.
Using ChatGPT in Content Creation & Marketing Tasks
• Leveraging ChatGPT for generating various marketing content formats.
• Real-world examples of successful ChatGPT-driven marketing strategies.
• Identifying optimization opportunities in marketing through ChatGPT.
Creating AI-Powered Marketing Plans
• Developing marketing strategies with AI-driven insights.
• Crafting AI-enhanced marketing plans and presentations.