AI for Marketing Powered

Enable participants to comprehend and leverage AI tools and concepts effectively within marketing strategies, fostering
an understanding of AI's impact on marketing dynamics, exploring various AI applications, and empowering them to
create AI-driven marketing plans.

Session Objective:
• Understanding AI in Marketing Landscape: Participants will grasp the overarching influence of AI on marketing,
recognizing key concepts and terminologies shaping the industry's evolution.
• Exploration of Generative AI: Gain insight into Generative AI, particularly Large Language Models (LLMs), discerning
their role in marketing and distinguishing them from other AI subsets.
• Practical Application of ChatGPT: Acquire knowledge about ChatGPT's functionalities, discerning its uniqueness from
conventional chatbots and identifying its diverse applications in marketing and customer engagement.
• Utilizing ChatGPT for Content Creation: Learn to leverage ChatGPT effectively for generating diverse marketing content
formats, exploring real-world examples and identifying optimization opportunities in marketing tasks.

• Creating AI-Powered Marketing Plans: Develop proficiency in formulating marketing strategies augmented by AI-
driven insights, crafting plans and presentations enriched with AI tools for competitive analysis and market research.

Module outline:
Introduction to AI in Marketing
• Brief overview of AI's impact on the marketing landscape.
• Key AI concepts and terminologies relevant to marketing.
Understanding Generative AI & Its Role
• Exploring Generative AI and its significance in marketing.
• Overview of Large Language Models (LLMs) and their role in AI.
• Understanding the potential of LLMs in generating human-like text.
Practical Applications of ChatGPT in Marketing
• Overview of ChatGPT and its capabilities.
• Differentiating ChatGPT from traditional AI chatbots.
• Use cases of ChatGPT in marketing and customer engagement.
Using ChatGPT in Content Creation & Marketing Tasks
• Leveraging ChatGPT for generating various marketing content formats.
• Real-world examples of successful ChatGPT-driven marketing strategies.
• Identifying optimization opportunities in marketing through ChatGPT.
Creating AI-Powered Marketing Plans
• Developing marketing strategies with AI-driven insights.
• Crafting AI-enhanced marketing plans and presentations.
• Utilizing AI tools for competitive analysis and market research.
Other Applications of AI in Marketing.
• Tools for Text to Image
• Tools for Text to Video
• Tools for Text to Voice