Generative AI has put powerful creation tools in everyone’s hands—but it has also introduced noise, sameness, and ethical ambiguity into design.

In this talk, we explore what actually happens when AI enters real product workflows—from rapid prototyping and content generation to decision-making and automation.

Through stories from startups, creators, and enterprise teams, we’ll examine:

Where AI accelerates creativity
Where it destroys originality
And where designers are unknowingly giving up control