What if you could add real-time personalization to your existing product without spending months building ML pipelines from scratch?

This talk is a practical engineering guide to plugging Amazon Personalize into an existing system. We’ll cover how to use your existing user events and data, connect them with AWS, and start serving personalized recommendations without building everything from the ground up.

The focus is on the architecture, integration patterns, and practical lessons that make personalization simple, scalable, and production-ready.