Session
Driving Higher Conversions with AWS Personalize in B2C Applications
Explore how AWS Personalize transforms customer experiences with intelligent personalization—leading to better engagement, improved product relevance, and measurable uplift in conversions for public-facing B2C apps.
Points to Cover:
Why personalization is critical for modern B2C applications
How AWS Personalize generates real-time, ML-driven recommendations
Key use cases: product suggestions, personalized rankings, and similar-item recommendations
How to collect and prepare user interaction data
Best practices for improving recommendation quality
Cost considerations and optimization techniques
Common pitfalls and how to avoid them
Real-world examples and success stories
Abid Jamil
Engineering Manager @ Gathern | Scaling Startups & Building High-Performance Teams | Speaker | Building in Public | Community Builder
Riyadh, Saudi Arabia
Links
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