Session

Driving Higher Conversions with AWS Personalize in B2C Applications

Explore how AWS Personalize transforms customer experiences with intelligent personalization—leading to better engagement, improved product relevance, and measurable uplift in conversions for public-facing B2C apps.

Points to Cover:

Why personalization is critical for modern B2C applications

How AWS Personalize generates real-time, ML-driven recommendations

Key use cases: product suggestions, personalized rankings, and similar-item recommendations

How to collect and prepare user interaction data

Best practices for improving recommendation quality

Cost considerations and optimization techniques

Common pitfalls and how to avoid them

Real-world examples and success stories

Abid Jamil

Engineering Manager @ Gathern | Scaling Startups & Building High-Performance Teams | Speaker | Building in Public | Community Builder

Riyadh, Saudi Arabia

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