You built a great website. Now how do you help people find it?

Search engines like Google and Bing are an essential source of traffic for any public website. Search engine optimization (SEO) can make the difference between floating to the top and disappearing into the noise.

Contrary to popular belief, SEO is not a dark art, a hidden secret, or a fool's errand. The methods for implementing SEO improvements are straightforward and clearly defined. In this session you will learn about sitemaps, structured data, URL best practices, robots.txt, metadata, headings, Search Console, and more! No marketing degree required. 😉

The target audience is web developers building public-facing websites. The principles are applicable to developers of almost any experience level.