All too often organisations get caught up in the hype around machine learning and data science, often getting caught up in 'me-too' projects.

For all its merits, data science isn't always the best solution to a problem. Many problems can often be solved faster, cheaper, and easier by identifying the right approach early.

This session highlights methods for discovering which problems are best resolved by the skills data scientists bring to the table so that you can save the guesswork and frustration.