Session

GP to BC to AI to ROI : How to Unlock Customer One

Every partner wants to land their first Business Central AI agent project — but many aren’t sure where to start.

In this session, you’ll get a practical, repeatable playbook for landing Customer One by learning exactly how Boyer did it with ImageTrend (www.boyerassoc.com/resources/case-studies/imagetrend/), a Minnesota-based SaaS provider who specializes in emergency healthcare data intelligence and software solutions.

We’ll share how ImageTrend modernized its ERP through a GP to BC migration, but plan to really focus this session on how Boyer was able to help them expand with AI‑powered efficiencies by deploying our custom Copilot Agent (Boyer Central). Once the agent went live, it immediately allowed to them to unlock faster decision‑making and intuitive data access across the entire business.

We will share how we packaged this offer, positioned it's value, and built confidence with stakeholders — along with the sales assets, messaging, and demo patterns that actually convert.

If your team is eager to go from “we use AI internally” to “we have live customers using it,” you’ll walk away with a roadmap that removes uncertainty, accelerates your first win, and creates a referral‑ready success story of your own.

Attendees will leave with a practical framework they can apply to their own growth strategy, as well as a story to tell their own customers (or organizations) to move beyond “cloud migration” and into sustained business value using Business Central and AI.

Addie Rodman

Boyer, VP of Marketing

Windsor, Canada

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