Microsoft incentives and partner programs are more powerful than ever, but that extra muscle doesn't mean anything if you're a partner who isn't quite sure how to navigate them.

With FY26 bringing refreshed MCI engagement structures, partners are still leaving money on the table simply because they don’t know where to look, what they qualify for, or how Partner Center works behind the scenes.

In this session, we break down how Boyer has prioritized making Microsoft incentives and programs a part of their GTM strategy. We'll explain why we do it, but more importantly, what it takes to do it successfully (spoiler: it isn't always easy).

We'll cover:
How to operationalize Partner Center more strategically to fuel pipeline and profitability.
What roles/teams within your organization we think are best suited to navigate the different workspaces (as well as what roles are NOT recommended)
How to find and understand relevant data & insights that get you funding you might not have even known existed

This session can either be the starting point for partners who are brand new to Microsoft programs and incentives; or for partners who are familiar with the programs but struggling to wade through the massive amount of information about them.

We will provide clear steps and practical tips that your alliance, sales, delivery, and operations teams can use immediately-- so that you can stop guessing and start earning!