In many Microsoft partner organizations, marketing generates leads while sales owns revenue. The result is often a disconnect between marketing activity and actual business growth.

High-performing partners take a different approach: they operate as revenue teams, where marketing and sales share responsibility for pipeline creation and deal progression.

In this session, we’ll explore how successful partner organizations align marketing and sales around shared revenue goals. You’ll learn how marketing can support pipeline creation, how campaigns can influence opportunities already in progress, and how teams can build feedback loops that improve both marketing performance and sales outcomes.

If you want marketing to have a measurable impact on revenue—not just activity—this session will show how to align teams around real business results.