It's your first week in your new job, you open your code editor, you start investigating the source code, and you realize that nobody has thought about web accessibility and the product is completely inaccessible.

You start thinking: Where should I start? What is the best strategy to turn a mature product into an accessible product? How to apply the principles of web accessibility in a team that never had them? What tools should I use?

In this talk I will share tips, strategies, and personal experiences on how to approach a project that is not accessible and where to start to achieve an accessible product and a committed team.

* New talk: the title can suffer changes