The African startup scene is growing rapidly, with a surge of new businesses and entrepreneurs emerging across the continent. However, many startups fail to gain traction or fizzle out within a few years. In this talk, I will share my experience and insights from working with African startups, and the common mistakes that I have seen founders make. We'll explore topics such as poor market research, inadequate funding strategies, and underestimating competition. We'll also discuss the importance of building a strong team culture and how to manage growth effectively. Through case studies and personal experiences, attendees will gain a better understanding of the challenges and opportunities in the African startup ecosystem, and how to avoid common pitfalls that can lead to failure. By the end of the talk, attendees will be equipped with practical insights and strategies to build more resilient and successful African startups.