As Sitecore pivots heavily toward AI-powered personalization and content generation, the call for transparency and accountability grows louder. This session will demystify the "black box" of AI, focusing on practical strategies for auditing AI decisions within the Sitecore Digital Experience Platform (DXP). We will explore how to use existing Sitecore tools (CDP, Personalize, Content Hub) to understand, verify, and explain why specific content was generated or why a particular personalization variant was served. Attendees will leave with a clear framework for implementing "Explainable AI" (XAI) within their organizations, ensuring governance, maintaining compliance (GDPR/CCPA), and building vital customer trust.