As digital experiences are revolutionarily evolving with advancements in AI, so too must our strategies for engagement and personalization. In this session, we will dive into the powerful combination of Sitecore Personalize and Generative AI, showing the different themes of how this technology fusion can reshape the customer experience landscape.

We will focus on Marketer creativity and AI augmentation models, as well as on real-world use cases. We are going to showcase how businesses can use Gen AI to create more personalized, impactful, and ultimately, successful customer journeys. Whether you're a seasoned Sitecore user or just starting to explore the potential of AI in marketing, this session will inspire new ideas and insights.