Generative AI is here and it can do a lot of things for you, including writing. It'll never have writers block and it'll write anything - or about anything - you ask it to. But should you? You'll hear strong opinions from both sides of aisle. AI tool makers tout its abilities and the productivity benefits, while schools, universities and publications shun its use. What should you do? Let's examine the ethical implications of using AI for content creation together as I help you navigate through this new and uncharted territory.